The following video is a montage of images taken from 20 years of advertising by the Transport Accident Commission in Victoria, Australia. Similar to the United States, Australia has enjoyed a reduction in motor vehicle fatalities since 1989. It is frequently argued that graphic images such as those seen here (WARNING TO VIEWER) do not change driver behavior and data seems to prove that premise.
So perhaps this could instead be seen as a tribute to the work you as traffic safety professionals do every day to make our roads safer. This IS the reality of traffic crashes- lives are lost senselessly and families lose loved ones... The heartbreak is enormous. YOU make a difference.
(Thanks to Sgt. John Bruno, Traffic Accident Reconstructionist from MSP 8th District HQ for passing this on)
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